Paid and Organic Social Media
In the realm of social media, my approach has been twofold: leveraging the precision of paid campaigns to reach targeted demographics and cultivating organic connections through content that resonates. From orchestrating promotional campaigns with a staggering return on ad spend to crafting blog and TikTok content that captivates and educates, I've harnessed the full spectrum of social media tools to amplify brand presence and engagement. Below, you'll find a selection of campaigns and content pieces that exemplify my commitment to exceeding marketing objectives through strategic paid and organic social media efforts.
I recently spearheaded a targeted marketing campaign for Jason Goldfarb Photography, designed to infuse some extra joy into wedding celebrations. Using the promise of a complimentary photo booth for early birds booking a wedding package before January 31st, and understanding that most engagements take place between Thanksgiving and Valentine's Day, I used Facebook and Instagram ads to reach my audience. Leveraging the power of Facebook's pixel and Google Analytics, I homed in on newly engaged women between the ages of 21 and 38 within a 25-mile radius of Seattle. These were individuals who had already shown interest in my brand within the last month, ensuring a personalized and relevant outreach.
The results? The campaign resonated deeply, generating a flurry of excitement with over 47 inquiries. With a modest investment of $497, the strategy proved highly effective, securing 6 wedding bookings at an average of $3.8k per client and achieving an impressive Return on Ad Spend (ROAS) of 4628%. That's the beauty of data-driven, heartfelt marketing—it's not just about the numbers; it's about creating connections and memories that last a lifetime.
Case Study -
Jason Goldfarb Photography Paid Social
During my tenure as a Vendor Manager at Amazon, I had the privilege of steering strategic accounts for leading tech giants like Samsung, LG, ASUS, AMD, and TP-Link, collectively valued at over $200 million. My role required a keen eye for opportunity and a knack for timing; by strategically positioning Banner Ads for high-traffic periods such as Q4, Back to School, and Boxing Day, I spearheaded growth for these brands by an outstanding 92% year-over-year.
While the specifics of these achievements remain under wraps due to confidentiality, I can share that my efforts led to the sale of over $1 million in prime advertising slots. This accomplishment didn't just reflect in the revenue generated; it also positioned me as one of the top sellers in the Consumer Electronics division. These experiences have honed my strategic planning and sales skills, underscoring my ability to drive significant growth for high-profile vendor partners.
Amazon Banner Ads
In my role as an Admissions Counselor at the University of Washington, I had the exciting opportunity to lead our engagement initiatives on ZeeMee, a social platform tailored for college-bound students. Understanding the pivotal role of social media in the lives of our prospective students, I orchestrated a comprehensive approach to virtual interaction.
I mobilized our student tour guides, transforming them into digital ambassadors who could provide real-time responses to queries on the platform, thereby fostering a supportive online community. Additionally, I pioneered a series of Ask Me Anything (AMA) sessions, strategically scheduled throughout the admissions cycle—during periods of inquiry, application submission, admittance, and yield.
These AMA sessions were not just about answering questions; they were an open forum to guide students through their journey, clarify processes, and ease the stress of college admissions. This direct and personal touchpoint proved invaluable in connecting with students and supporting them at each critical phase, ultimately enhancing our outreach and engagement efforts.
University of Washington - ZeeMee
As the owner and creative director of Jason Goldfarb Photography, I actively engage with my audience through both long-form and short-form content. Crafting informative and engaging blog posts, I offer a insights ranging from spotlighting popular wedding venues to sharing practical tips for photography-friendly events, and preparing for photo sessions.
Simultaneously, I've embraced the dynamic world of short form content, creating TikToks that have garnered over 50,000 views, alongside Instagram Reels that have captured over 200,000 views. It's not just about posting; it's about connecting and understanding my audience. By meticulously monitoring my social analytics, I assess what content resonates the most. This data-driven approach informs my strategy, enabling me to refine my content and focus on what truly engages and grows my following. The goal is always to double down on successful themes, ensuring that Jason Goldfarb Photography remains at the forefront of digital engagement in the photography world.